About

Our aim is to provide the necessary tools and environment to ensure each individual athlete has the greatest possible chance to be the best badminton player they can be. The Academy works to develop athlete’s skills both on and off the court to ensure that they have a sustainable career path to follow. Players will benefit from our professional coaching staff that has had experience in every facet of the game, including experience on the world circuit. This assists the Athletes in achieving the next level in their game.

We have created a visionary institution, determined to develop each and every student to his or her full potential on and off the court. Yes, we build champions, but we are additionally interested in helping our students grow not only as athletes but also as individuals. We are coaches, trainers, educators and mentors, committed to the individual development of each student. We don’t just produce players, we build people. It takes years of hard work, planning, monitoring, evaluating and setting goals to help each player reach his or her full potential. It also demands a commitment to The Academy Creed on the part of the athletes and the coaches.

Our Mission is to be regarded as the most successful and innovative academy in the industry. We want to continue to be the measuring stick by which all other badminton academies in the UK are compared.